The dynamic of digital transformation, adoption of cutting-edge technologies and proliferation of innovative business models, provide Montenegro with strategic opportunities to elevate its tourism sector through data-driven and AI-powered solutions. NCC Montenegro is initiating collaboration with local municipalities and tourist organizations, on Tourism 4.0 project initiatives to optimize visitor experiences, provide smart destination management and promote sustainable tourism.
By leveraging next-generation technologies such as IoT, Computer Vision, Big Data, Artificial Intelligence, Machine Learning, and High-Performance Computing, NCC Montenegro in cooperation with high-tech SME and local municipality, is preparing project initiative on real-time analytics and predictive insights related to tourism dynamic and trends to provide multiple benefits for public authorities, tourist organizations, cultural institutions and local businesses.
By embracing new technologies, advanced data analytics and intelligent modelling key tourism policymakers and stakeholders can achieve multiple benefits. These benefits include data-driven decision making, proactive management of tourist destinations/attractions, efficient resource allocation and capacity planning, better protection/valorization of cultural heritage/sites, increased visitors satisfaction and engagement, tailored offers and targeted marketing by local business, as well as “a-year-round” enhanced tourism strategies. Creating a scalable and collaborative platform for smart tourism management ultimately contributes to attractiveness and competitiveness of the Montenegro tourist destinations.